"Curls is a premium, ethnic hair care company whose purpose is to deliver quality products that cater to the unique needs of today's multi-ethnic market. It is the first line of hair care products truly created specifically for biracial/multiracial women and girls with naturally curly hair."

It can prove a challenge just to find great hair care products for of my classically African American hair. Over the years I've also heard the lament of many of my multi-racial sistas as well. I've seen women destroy their hair with perms and relaxers that were extremely harsh and not formulated for their hair type. I've also heard the crys of Non-African American mothers who are hard pressed to find resouces and information on how to care for their children's hair. This is why we love CURLS!!!

The Site
The Curls site is easy to navigate and provides a wealth of information to meet the special needs of their target market. Their "Ask Curls" form allows persons with questions and issues related to Mulit-Racial hair care to submit them to professionals.

Also provided:

• Where to find Curls products
• Complete Product listing
• Online Ordering with Great Prices
• Hair Care Tips for Curly Hair

Also of note is their great Customer Review section. I am a consumer who is impressed by the views of the actual users, more so than any pitch or advertising effort. Curls has happy customers who have waited quite sometime for products that address their needs. Also, customer photos in this section feature some of the most darling children online.

Over all I give Curls.biz an A+ for providing specialized information, and a product offering that serves a very under-served segment of African American consumers and other Multi-Racial persons. Bravo.

-NHD

Curls CEO & President
Mahisha Dellinger
photo-curls.biz

What do they have to say for themselves? Check out an excerpt from their web page.

"Your search for the right products for your hair type - naturally curly, sometimes frizzy, climate dependent fine, medium, or coarse textured hair is over - now that you've found CURLS!"